–Engage

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Removing the (Heller) …

Just letting people know that now that my commitments to UI11 are over, I'm going full steam ahead with my new name. I'll no longer be incorporating the "(Heller)" in my name official or otherwise. I'm just henceforth to be "David Malouf" ... Ok, you can call me Dave if ...

American Express did something VERY right

Now some in my life may know that AMEX and I have not always been on the best of terms. I took my SkyMiles card and maxed it out only to go bust on them. In return they tortured me for a year of me trying to get ride of ...

Designing a name change — part 4,937 (really, the last part)

Well, now that we did the big 4 it was time to work on the more mundane crud of my financial and personal life. In my first installment I gave a pretty intense and long list of everything that needs to be done in this regard and since there is ...

designing a new name – after the court house

The big 4 Social Security Birth Certificate Drivers License Passport First I want to say, that it is VERY cool that for the most part you don't really need any of these in order to do any thing else below. For almost everything you do, just having your court papers will be enough. The difference with ...

The Design of changing your name

It seems that people have responded to my name change and want some more info about it. I thought I'd discuss service design and my name change. Might even be helpful to folks. As a summary, the following agencies or types of agencies are required for changing your name. Most ...

What is in a name?

Some of you may have been noticing that as of this week as I post to lists, my name on my e-mail and in my signatures has changed. I am no longer "David Heller", but I am now, "David Malouf". I have been keeping (Heller) in parenthesis for a short while, ...

February 19th 2015
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My Google Story from Interaction15 Week

Storytelling and Interaction Design – Talk

Here is the talk I gave at From Business to Buttons 2014 this month in Stockholm. It was a wonderfully produced day-long event that left everyone begging for more. This talk is about how Storytelling as a framework for Interaction Design can be very useful not just in explaining design, ...

Re-looking at T-types and collaboration in UX

Rethinking my T-type (maybe even my I-type) against the commodity, firmness, desirability framework ala Vitruvius. I’m pretty much focused on commodity, utility or usefulness. This doesn't mean I don't understand the greater whole that the triumvirate express together so well. It means that my self-admitted mindset and bias focuses my attention ...

Why I create stories as an interaction designer

1. I play act in my mind, in my sketches, in my physical play possibilities where structure doesn't only map against the frame of narrative, but the framework for how we process experiences. 2. The written words and pictures are crafted artifacts from which to evaluate realism of personas (characters); contexts (setting), ...

Thoughts on code, programming, design, production, development, technology and Oh! Design

I apologize for throwing this 4000 word essay out there like this. I thought and thought and just didn't know where else to put it. I hope someone enjoys it. Yesterday a very respected colleague, who I also call friend (not in that Facebook way, but in that pre-Internet kinda-way), wrote ...

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