“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

IxD in Context … UX design Explained

Expanding on my earlier explanation of user experience (UX) design, I gave a presentation (PDF; 325kb) on both what is UX and then where does IxD fall in that universe. The discussion that followed ran the gambit of …

  • Is IxD just product; just digital?
  • What is more important & interesting? the medium or canvas or the process and theories?
  • Where does service design, conceptual design fall in all this?
  • and many more

I’m really interested in working through some of these ideas and I think the only way that it will happen is in conversation with many many more people. So please engage me.

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  • http://synapticburn.com/engage.php?id=P42 SB.com: –Engage!

    …from March 3rd to the 7th at the Queen E (Fairmont) Hotel. I will be making a version of the presentation I gave in NYC in October. I’m helping to organize a social event on Sunday night of the Summit for IxDers. Please shoot me an e-mail if you …


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