“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs
Adam Greenfield’s article on Ubiquitous Computing ethics on Boxes and Arrows is a very good start for the UX community to be thinking about Ubicomp and the ramifications to the overall environment we can or don’t create.