“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

What Makes a Design Seem ‘Intuitive’?

Jared Spool of User Interface Engineering, wrote up a piece attempting to describe what makes something intuitive entitled, “What Makes a Design Seem ‘Intuitive’?”.

I think that this article is nice paired next to the one by Don Norman recently put up on UI Garden (a new English/Chinese bilingual e-zine) and my own thinking about affordances, which to me is another way of describing the property that makes something intuitive to use.

As a language note, we know that only humans can be intuitive, as it is a property describings a persons ability to intuit an idea or an a behavior based on ambiguous data sources. But I agree with Jared that the word “intuitive” can be properly used within the flexibility of the English language to also mean the property of an inanimate object which allows a user to more easily intuit on their own.

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