–Engage

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Widgetology

I’m adding this concept of a widgetologist to my vocabulary. If Christina can create widgetopia, then i can be a widgetologist. I’ll let people know how the term is received at my presentation later today.

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  • http://www.brettlider.com Brett Lider

    No co-creation cred? I don’t remember clearly the genesis of the word, but I know I was at least there ;-)

  • Dave

    Well, I never got to presenting it … Maybe if I saw you in the audience it would ahve all worked out. ;)

    But yes, you were definitely there at the moment of truth … The word arose when I was talking about my future career path and I said, i didn’t want to be a widgetologist for the rest of my life, or that Interaction Design is more than being a widgetologist.

    Yeah!

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