“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Now I know! … report back

Turns out it was a campaign for AIDS education. Nicely played! Nicely Played … indeed.

So yes, I do KNOW! … and so should you.

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