–Engage

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

anti Web 2.0: The Antihype Is Thickening.

People (good people) like Joel Spotsky and David Weinberg explain why they don’t like a term. But Stowe Boyd sees it differently.


Personally, I think it is easy to argue against any term. But I do think that Stowe is overstating people’s criticisms a tad. Stowe talks about those for it vs. those against it as being akin to a generation gap issue.

One observation that struck me, and which is relevant to this Web 2.0 antihype, is that young people are not stuck in a long historical perspective. They are inventing what they do, what their interests are, and what they think is important. They do not listen when older people explain away their style choices as stupid or unbecoming. They listen to themselves, and to others who authentically seem interested in the process involved.

There is definitely something to not thinking about historical perspectives. It is very radical approach to life and through the chaos gret things do emerge.

My point would be more … Why call it Web 2.0 … Is it really a revision? I don’t think so. What I do see are new constructs being developed using the same old way of being. there is nothing new technologically at all, but there is indeed a new social and business order brewing that in and of itself should be described and the term Web 2.0 is a techie term, not a social one.

A phrase I’ve been starting to use instead of Web 2.0 is participation economy. Not economy in the financial sense, but in the exchange sense. People don’t want to just consume they want to engage and participate. The tech technological aspect of this could be AJAX, but it really doesn’t have to be. Yes, AJAX makes it more fun, but it is just a technology that found a use as opposed to something truly new. In fact many participation economy sites use AJAX not to do the participation but to just make the interfaces engaging.

The mashing that is an element of participation is enabled not by AJAX but really but really just through the opening of information and the will of people to engage with what is out there. Sites like frappr.com create a sense of participation that could have existed 10 years ago using available HTTP technologies then. But what’s different is that AJAX makes it cheaper and more importantly companies like Google are acting as enablers by opening up their applications and more importantly their information to the general public. Without Google Maps or Amazon as strong bases for a lot of the mashing going on out there, we would be hard pressed to really find a lot of excitement outside the edges.

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