“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Finally! someone gets it! Aesthetics of IxD

Don Norman recently put up a post entitled, “Emotionally-centered design”. In it he hypothesizes about the recent glut of Rich Internet Applications (RIAs) and why they seem to be so loved.

The immediacy of response is both fun and useful. The fluidity of graphics is engaging. These are visceral experiences: viscerally exciting websites. The traditional map sites, with sneible, reasonable interaction and instructions are behaviorally appropriate, but they lack excitement. I belive that a good deal of the visceral ecitement comes from the graceful movements


While my article in <interactions> and other blog posts earlier last year speaks about aesthetics on a different scale, this is just another dimension of how interaction design has aesthetic qualities that can add engagement and emotional responses beyond what we have been stuck with thus far with non-rich web-apps.

Maybe now that Don is talkin’ his clout will get our bosses talkin’. What can we do to help you out Don?

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