“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

What is in a name?

Some of you may have been noticing that as of this week as I post to lists, my name on my e-mail and in my signatures has changed.

I am no longer “David Heller”, but I am now, “David Malouf”. I have been keeping (Heller) in parenthesis for a short while, to give people a chance to adjust (shoot to give me a chance to adjust).

Moving forward and hopefully (I pray) by year’s end, everyone will be used to the new ME: David Malouf.

I’m sure the question for many of you is “Why?”. Why does someone go about and change their name at this late stage in their lives and why the chosen name. The answer is simple. I am expecting a child, and while my wife for reasons sound and fair of her did not choose to change her name when we were married, as his her perogative and right, I also have the right , and the perogative if I want to take it to change my name.

I have decided though that the decision about the unity of my family around a single family name is not solely up to my wife, but I do have a say in it, and it is important to me that my wife, myself and my child all share the same last name, and well being a designer and concerned about the aesthetics of all, hyphenations just will not due.

I want to point that out again. The use of “(Heller)” is not some sort of warped hyphenation of my new name, but rather a temporary thing to help myself and others migrate to the new name and so people retain some recognition in this virtual world, where all you have is your name, that the work of David Heller in the past is connected to the work of David Malouf moving forward.

Of course, being a man the social norms do not easily allow for such constructs to take place. Basically, people get weirded out by it. So feel free to get weirded out if you must. You will not be the first, and you will be in good company.

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