“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Why Digg?

I use Digg (Digg is a social news/content site) religiously, but for the life of me I can’t figure out how it works. I love Digg. It generally is an easy way for me to get access to stuff that I wouldn’t normally see. Most of it is “a waste of my time”, but about 25% of it is stuff that I’m glad I have seen, and of that 25% I may actualy read another 25% of those articles. Meaning, I really only read 6 of every 100 items I see, and at that, when i put a number to it, that seems really really high. it is probably less than that.
Of the 25% that “interest me”, maybe I digg 10% of those, meaning I digg about 2/100 items I am interested in.

What is confounding me is why do I hit the “Digg!” button. I mean what does it mean that it is “dugg” anyway? I do know that the more something is “Dugg” the higher up on the front page for that topic it will be meaning more people will see it and then have more of a chance to see it, right?

But why do I “Digg” it? Do I really care if it is on the front page? Do I want to give the original poster some affirmation or appreciation for posting it? Do I care if others read it? Do I just want to give my “me too”?

I’m not sure I understand the underlying motivations that drives me to digg or not to digg something. I’d be interested in other people’s thoughts.

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