–Engage

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Nussbaum asks why aren’t designers helping with peace in the Middle East

Bruce Nussbaum, the design evangelist and managing editor at BusinessWeek, asks people on his blog why aren’t designers out there doing more to create social change.

An attempt at such a drastic envisioning was done in a book called “Next Jerusalem”. It is a compliation by Public Policy people, Landscapers, Architects, Urban Planners, Sociologists, etc. Quite an amazing work when you consider both the breadth of roles and the daunting task of the project.

I totally agree with Bruce that designer’s sense of empathy and their proceses of envisioning, validating, and studio critique would go a long way in helping the situation in some ways.

The pessimist in me though feels that there are certain constraints in this design puzzle that are beyond the total skills of designers. There is so much anger on top of self-righteousness that it would be hard for a “design” solution to be any more effective than any other methods previously tried. That’s just me.

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