–Engage

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Logic Emotion: Creating Compassionate Designers

David Armano of Digitas gives a great 4-point program for how to become a more compassionate designer. Budget not required.

Since I don’t think I’ve ever pointed to David’s blog before, I want to take this opp to tell everyone how great this blog is–Logic+Emotion. It covers aspects of Brand, Marketing and Experience Design relevant to all of us trying to create engaging experiences that meet market, brand, business and, heck! even user needs.

I particularly like how David uses illustrations to capture many of his points. I hope he is thinking of a book fo all of his visualizations. I think their great!

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