“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Interview with Mark Vanderbeeken

Mark Vanderbeeken of Experentia, a former faculty member of the Iverea Interaction Design school, and current avid blogger was interviewed for the Institute of Design at the Illinois Institute of Technology (IIT/ID). Great interview on Experience Design.

There are many great points in the interview to chew on. Mark has experience both in the US and in Europe–he currently resides in Italy. He speaks on the mark about the different social acceptance of socially mediated design and just how experience design has been used within public works projects in Europe. He also speaks on the difference focus of technology in the US (the PC) [I’d add the living room] vs. Europe (the mobile phone).

Mark defines one aspect of experience design diferently than I might. He includes the co-creation process between designer and user as a main defining aspect of experience design. I’m not so sure I would made “process” part of the definition. To me it is the target of thinking of the user as the center of an experience, not necessarily having them as a collaborator in the design process itself. It is also holistic in that it thinks about the total experience the user will have with a system related to a brand’s product, service, system.

In the end though the interview has some great insights, I really recommend that you give it a good read.


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