“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Buxton on Sketching and Experience Design

Jared posts his notes from a talk by Bill Buxton who is today a Principal Researcher for Microsoft, up in Boston, reminding me why I have always appreciated Bill’s contributions to the field of IxD.

He articulates in this talk something I’ve been promoting in my own course that I will be teaching for Jared & UIE at the Web Application Summit. about the importance of Sketching.

What I learned from Bill in this piece is a great way to articulate the differentiation between prototyping and sketching. To me this is invaluable, b/c I think it important for designers to realize that artifacts can be in the same technological format, but be so different because of their intention.

Here is how Bill breaks it down:

Sketching vs. Prototyping

The attributes of each are different:


Using the same digital and analog tools I can do both acts, but my intentions and processes around what I am creating are different.

I find that most digital designers struggle with communicating this differentiation.

Daniel Szuc of Apogee in Hong Kong comments on Jared’s piece:

Sketching removes designers/developers from the one on one Design relationship with the PC and electronic tools. It can bring everyone into a place which is familiar and potentially encourages collaboration.

I find this to be a great point especially if we try to keep sketching in the domain of lead/ink to paper/board and off the PC except as recording.

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