–Engage

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

No Accounting For Design?

In this recent article about ROI of Design in Fast Company, we learn how Whirlpool is attempting to monetize design.

I find the method really interesting. They basically use evaluation methods which one might find to evaluate an advertising campaign (something those design companies have been doing for decades) and applying it to product design.

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