–Engage

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

BarackObama.com Goes Web 2.0

Barak Obama takes Web 2.0 to the Presidential Campaign on his web site. I mean, it is about “You”, right?

I am really impressed with this site. I haven’t looked at the others yet, but I’m impressed with how he set up MySpace for his followers. Very nice. I haven’t even seen MoveOn.org do something like this yet.

On the other hand, Hillary Rodham Clinton has given tools for supporters to do stuff, it is not the same type of “you”. Its all about doing for her, as opposed to doing for you. The difference is subtle and says a lot about the message.

On a “design” evaluation note, I would also say that Obama’s site is much better. Much more legible, cleaner, and stately. Hillary’s is a bit all over the place, and cold.

Hillary on the other hand did the Web 2.0 think differently. She posted a question on Yahoo! Answers. I find this to be daring and brilliant and totally in the “You” spirit. (Thank you Joshua Porter for the link.)

We all think that Howard Dean started the online political revolution, but I have a feeling we haven’t seen nothin’ yet. It will be a fun 2 years!

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