“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Design Schools: Please Start Teaching Design Again

Dan Saffer nails it about what Design schools SHOULD be doing.

I do think Pratt from my experience is doing the right thing. Dan, take a look at their ID program. It is all about doing. Their 1st year is a workshop in foundations of ID that dates back to the 50’s. They even wrote a book about the ID department’s founder, Rowena Reed Kostellow.

Thanx Dan for breaking the silence about all the hype with “design thinking”.

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