“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Joshua Prince-Ramus @ the IA Summit talks about using data visualization to inform architecture

Joshua Prince-Ramus gave a great presentation @ the IA Summit on how he leads the development of architectural engagements using data visualization analysis — Fractals arrive to architecture.

click here for bio

The reason I say this, is because Joshua presented a few case studies which produced amazingly aesthetic results by using various types of information visualizations as the basis for original glyph sketches for spatial designs. The information sources was based on what was presented as solid research and it really appeared that the team did their homework.

What was apparent to everyone in the audience was that he was architecting based on information architecture and as he said himself that information architects are going to be the next architects.

While his work is compelling and many I’m sure will blog more about the details of the presentation. What interests me is the apparent guiding principles of his design philosophy is a backlash approach to the aesthetic driven architecture of architects like Frank Gehry. He presents it though as the last school of architecture. The only real way to do architecture, as opposed to the reality that this is a stamp in time, and just as in the past there have been vari0us levels of ornamentation and minimalism in architecture, this is but another sing of that pendulum.

Also, he presented his visualizations as absolutes, both in visualization style as well as in the categories and metadata used to drive those visualizations. Both of these accounts are quite subjective and changing any “axis” in these approaches could lead to very different results using the very same data sources.

A last appreciation of Joshua is his ability to push constraints into design realities. This is something we face all the time as designers of software, but we often just scrape scope instead of learning a keen awareness of the problems we face and then turn those into new advantages. I really liked this and it was a great lesson for all of us.

Here’s Joshua’s bio from the site:

Our keynote speaker is architect Joshua Prince-Ramusa Principal at Ramus Ella Architects (REX). REX’s current projects include Museum Plaza in Louisville, KY; the Dee & Charles Wyly Theatre in Dallas, TX; the Annenberg Center at the California Institute of Technology in Pasadena, CA; and the Forward Residence in New York, NY.

Prior to establishing REX, Mr. Prince-Ramus was a Partner at the Office for Metropolitan Architecture (OMA) and founder of the firms U.S. branch, OMA New York. While with OMA, Mr. Prince-Ramus was Partner-in-Charge of the Seattle Central Library in Seattle, WA; the Guggenheim-Hermitage Museum in Las Vegas, NV; and the Vestbane Master Plan in Oslo, Norway. Additionally, Mr. Prince-Ramus oversaw the execution of the Illinois Institute of Technology Campus Center in Chicago, IL; and the Prada “Epicenter” Stores in New York, NY and Beverly Hills, CA.

Mr. Prince-Ramus received a Bachelor of Arts in Philosophy with distinction from Yale University in 1991 and a Master of Architecture from Harvard University in 1996, where he was the first Araldo Cossutta Fellow and an SOM Fellow. Mr. Prince-Ramus will be the Eero Saarinen Visiting Professor at the Yale School of Architecture in the fall of 2007.

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