“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs


So what is “WWSD”? Well, obviously it is “What Would Steve Do?”, as in Steve Jobs. Now, we know that Steve is not an interaction designer, but he represents Apple (as any good CEO should represent their company) as a visionary who understands product design.

So what are my lessons?

1. When putting out a 1.0 application, put in less
2. Design for approachability. This means it should communicate clearly, and not be scary.
3. If you have to add complexity, make it discoverable in engaging and learnable ways.
4. Iterate your revisions through a combination of feature additions, and experience improvements
5. It is about the “eco-system”. Creating packaging that encompasses a large set of connected elements.

Well that’s what Steve would do, no?


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