–Engage

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Roundness is a theme of mockery

I have noticed a trend of 2.

In the last 2 years I have seen two parodies done expressed in roundness. One was used to make fun of Microsoft. What would happen if Microsoft tried to make an iPhone. It was a brilliant piece that deeply explores all that is wrong with the way that Microsoft sets out to design in a new space. Marketing & Developer issues drive the product way before the after thought of the end-user comes to play.

The other example just happened recently, and was used to make fun of the way Apple brilliantly explains away with hype and glitz the most useless or even bad design ideas ever.

Take a look:

oPhone

MacWheel

Apple Introduces Revolutionary New Laptop With No Keyboard

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