“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Uday and his 3 Fundamentals of IxD

It’s rare that I highlight other bloggers on my own blog. I mean I have my Share Feed on Google Reader which I wish I had a way to gain feedback on if people are using. I really do put a lot of stuff up there.

But I digress. Uday Gajendar is a soul brother when it comes to thinking about Interaction Design. He pontificates on his blog “Ghost in the Pixel”. In many ways, he is my more intellectual better half and this recent piece of his called, “IxD is about three fundamental things” outlines beautifully another slice of the puzzle about foundations and IxD.

I won’t be able to do his piece justice in a summary, but I’ll tease by just saying that these fundamentals are: Conversation, Engagement and Embodiment.

Now go read it for yourself!

While I won’t attempt to restate what Uday put forward, I will follow up on the obvious question of, “Where do these fit with my foundations?”

That’s a great question indeed. It would seem that Uday is attempting to describe the major results of our work, while I’m trying to describe the clay that designers bend towards creating those outcomes. It would seem these can work quite well in parallel and in some ways my mind is spinning a bit thinking of how these “results” of interaction design help define better that clay I’ve been struggling to describe.


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