“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Evangelizing UX in UXMatters

I’ve been a regular contributor to Ask  UXMatters.com. This latest installment was about evangelizing UX in your organization. This is a topic I’ve had a TON of experience doing, since for the last 10 years, its all I’ve been doing.

You can read my thoughts and those of others in this latest installment of Aks UXMatters.

One addition I’d add is BE well read and reference your reading either directly or indirectly whenever it makes sense, and flood people’s inboxes (whatever the appropriate form is) with goodies from your regular DAILY reading list. It immediately makes you seem like a thought leader or at worst following, and if nothing else an information broker. This puts you in the position of info go-to person.

Well read the other tidbits in UXMatters.

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