“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

What? You aren’t going to “From Business to Buttons”?

Do you live/work in Europe (North America, the Middle East, Asia, Africa or Latin America)?

Are you involved in the world of products or services that involve electronics, software or web sites?

Do you manage these products, design these products, or otherwise help define what it is they’d do?

Then you have to go to From Business to Buttons!!!

The conference is June 11 & 12 in beautiful Malmö, Sweden right next to Copenhagen, Denmark.

The amazing speakers (besides me) include:

  • Scott Berkum – I love Scott. He’s just one of those people who get the real purpose of all this design and management and business stuff and drives right to the point quickly and elegantly.
  • Bill DeRouchey – He is like my twin of Interaction Design, but I’m the evil one. His powers of perception get so elegantly applied to real world problems based on years of experience doing interaction design for acclaimed design studio Ziba.
  • Karen McGrane – A veteran of the agency world with close to a decade working for the venerable Razorfish before trotting off to create her own firm understands the importance of underlying stories as designs & technology converge around brands and products.
  • Matt Jones – is a brilliant designer, who took his passion for travel after years at Nokia and the BBC and created a brilliant “unproduct”, Dopplr.com that epitomizes the Web 2.0 revolution–user contribution, social network, vertical extension, API services. His insights into the multiple facets of internet design disciplines is almost unparallelled.
  • Carolyn Chandler – gets where design meets the road with business and development. Her new book (with co-author, Russ Unger), “A Project Guide to UX Design” is a wonderful example of crowdsourced wisdom with expert curation around the total UX Design process.
  • Gene Liebl – is the Director of UX at HUGE, an award winner user experience consultancy. Their ability to convert stories into products & services for IKEA & Jet Blue have been well documented. They understand how to sell UX in the age of reduction.

These are just the people I know PERSONALLY, and can attest to.

I know the work of InUse, Ergonomidesign, & Malmö University’s IxD Department, and know that they al have currated a total amazing event that brings the best of Europe and N. American Design & Business talent together.

So go to the site and sign up, right away!

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  • dave

    oh! The Early Bird Registration is being extended and people who READ this blog get a special 15% discount using the following code: FBTB is great UX


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