“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

couple of more From Business to Buttons vids of note

Hi folks,

From Business to Buttons is over. It was a GREAT conference. I loved being with a collection of mostly senior level designers predominantly from Northern Europe (especially Sweden). I loved getting a chance to spend some time with amazing American speakers on what felt like a retreat instead of a conference.

There are 2 more videos of note I’d like to put up from the conference.

Erogonomi Design, Stockholm, Sweden

The folks at Ergonomi Design–1 of the largest, oldest and most prolific industrial and interaction design studios in Sweden–spoke about the convergence of industrial and interaction as an act of combinging 3 areas of eronomics. I won’t give away much more, but the content of this presentation was very interesting to me, from the point of view of frames by which to look at this collision.


Scott Berkun, Seattle, WA, USA
Scott gave an exceptional closing talk on “Why Designers Fail” and what to do about it. He was a bit rushed, but pulled it off with humor and style. A great performance. in many ways it was the perfect 2nd book end of the conference that built off of the original message that Garr’s presentation so wonderfully started us off with.


There are a few more videos on the site to look at as well–interviews, presentations, and surveys of the conference experience.

I want to thank all of the organizers and sponsors. You had a hard thing to do, pulling off this conference in a recession like this. I loved the attention to detail and the spirit that exuded from the volunteers (Students from Malmo University & Staff from InUse).

If invited, I would definitely come back again, and if i wasn’t a poor professor, I would try to come back even if uninvited. I think with some tweaking this could really be a great convergence conference.

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  • http://inktales.wordpress.com Soo

    Thank you Dave, it was a pleasure to meet you! I’ve forwarded this link to many people. and here’s my drawing of you: http://tinyurl.com/l8rqsb

  • dave

    Soo! I am not thy Fat!!!!!! (but thatnk you!!)


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