“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

The evolution of interaction design

we started out caring about the behavior of the things we create.

we moved towards caring about fitting the behavior of the people we create things for.

now …

We need to design the behavior of things, so they fit the behavior of people, in order to change their behavior.

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  • http://doriantaylor.com/ Dorian Taylor

    Sounds like a system, Dave.


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