“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

The essence of Interaction Design

As part of a press release that was crafted by SCAD for the Interaction 10 | Savannah conference, i was asked for a quote (well a lot of quotes) and this one was put in there:

“Interaction design is not the design of a medium but rather a philosophical shift in how to design for any medium. It answers the questions of why, how and what with a new lens and expanded impact,”

I found it interesting that after a big brain dump on what is IxDA, what is its influence, what is its partnership with SCAD in the past and now in the future and what is Interaction 10, this is the quote they chose. It’s one of those quotes that when you read it you double take as if listening to yourself on an audio recording. Ya know? that sense of disbelief that that is really you.

Then I read it again and I realized I didn’t say anything at all, because the statement is so separated from its context that it just isn’t real. So here is the full paragraph in which I was responding to this question, “What is unique about interaction design at SCAD?”

As far as I can tell SCAD is the only design school that offers interaction design as a minor to its undergrads. The program here at SCAD for the minor is geared towards bringing the design of behavior across all the design disciplines here at SCAD. By focusing on behavior regardless of medium, we have a strong opportunity to bring a new level of fidelity to all our design programs. Interaction Design is not the design of a medium but rather a philosophical shift in how to design for any medium. By concentrating on the dialog that takes place between people products & services and then the effect that those dialogs have on the behaviors of people, interaction design, answers the questions of why, how, and what with a new lens and expanded impact.

Reading that, again really helps fill in the blanks for me and is a lot more meaningful all around.

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