I came across a piece about the iPad from @petterihilsila, entitled Game-Changers Are Usually Imperfect. Normally, I wouldn’t post something just about the iPad, but I think this piece highlights for me the importance of platform design over component design in products and services (especially where they are combined).
Before Saturday, when people asked me how important the iPad was going to be, I told them to judge it not by the sum of the device that Apple released this week. iPad is a platform, and platforms are processes–so if you’re trying to figure out if iPad is a big deal, envision the one that Apple will release a year from now. Then decide.
This seems like such an obvious lesson but so few organizations have taken this approach forward well. There are huge obstacles, but it is very possible and feasible to do and the competition will if you don’t.