“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Emotion, devotion, elation, … etc. etc.

Today there was a rare piece in Techcrunch about user experience. The person keyed in on making a user experience memorable. And ya can’t argue w/ that. What it reminded me of was the one-off presentation I gave June 2009 at the From Business to Buttons conference in Malmo, Sweden.

So I think I’ll reprise it here in that spirit. Enjoy!

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