Emotion, devotion, elation, … etc. etc.
Today there was a rare piece in Techcrunch about user experience. The person keyed in on making a user experience memorable. And ya can’t argue w/ that. What it reminded me of was the one-off presentation I gave June 2009 at the From Business to Buttons conference in Malmo, Sweden.
So I think I’ll reprise it here in that spirit. Enjoy!