“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Mickey’s 10 Commandments for Imagineering

… Is to apply the arts–both aesthetics and creative process–to contexts of utility while maintaining balance between the market, construction, and the human situation (not Hannah Arendt’s version) and facilitate those who are more expert at those same three areas of concern.

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