“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Breaking down Interaction Design Practice

Recently, I was teaching my students about the history and present of interaction design practice. I tend to be a seat of the pants at the whiteboard type of professor. I know the things I tend to want to say, but I let the moment & my students take me a bit off course from time to time. Usually it ends up being hum drum, but sometimes it fluctuates between dismal failure and glorious discovery and to me this is worth the method all by itself because both teach me and my students a ton.

In this recent class I was trying to depict the state of interaction design practice. At first I broke things down geographically, but that failed miserably though it was fun, but then I came up with the graphic I’m about to present here but also has hence been updated upon further reflection.

I’d be interested in what people think about it. All axis are a continuum with the realization that any single person or organization probably is somewhere along the various axis in a quadrant.

Take a look and tell me what you think.

Interaction Design Matrix

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