It’s not often that your logo will be stacked tightly next to your competitor or rival, but I bet it will happen. In the case of conference sponsorship, it is guaranteed to happen. So something that graphic designers should think more about is the use case that a logo will be placed next to someone else’s logo.
Look at this screen shot of the sponsors page from Interaction12 | Dublin:
Some logos just pop out like HUGE and GE.Surprisingly all images on the page (click on the image to go to the real page) are the same exact height. But their impact, legibility and message are not all equally weighted and valued.
So just something to think about when you design a logo for a company or brand. It won’t always stand alone and it won’t always stand in place where you are in full control of its visual context.