–Engage

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Describing my consulting practice. Opinions welcome.

I’ve been thinking about how to market my consulting practice better (yes, I know it needs it’s own voice outside of this space.) I’ve been trying to describe all weekend to people at RemixSouth what I want to be doing and I think I’ve been getting better at it. So here is my latest version:

Dave Malouf Design (DMD) is a consulting practice that works towards helping organizations amplify their creativity so that the quantity & quality of their creative practice has the largest impact across the organization.

DMD does this by customizing a researched approach to your unique organizational culture that does the following:

  • Help existing creative talent through training and mentorship that brings them up to date on working in the new multi-disciplinary practice required by the level of complexity of today’s business projects.
  • Workshops with key stakeholders of creative practices towards crafting the right processes and methods to amplify creative team impact.
  • Develop strategic plans for team building, collaboration within and between teams, and long term skill development of new and continuing team members.

 

Here are a list of direct problems that DMD can help you with:

  • Mentoring teams so that they have better practice skills in doing interaction design and service design within your great design and creative teams.
  • Creating processes that help designers, business leaders and developers work together not just efficiently but towards the goals of better solutions which have measurable impact.
  • Help design studios make the transition from single focus or dual-focus design disciplines (like graphic design and industrial design) towards integrating skillsets and mindsets that come into play when working on interaction design and service design problem spaces.
  • Creating long term hiring strategies through developing career path development, job descriptions and putting in place an environment where teaching and criticism take place within the working environment.

 

What do you think?

 

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  • Bob Royce

    Your list of problems aren’t actually stated as problems, so there’s little distinction between the top set of bullets and the bottom set. Stating the problems you solve (e.g. Service design benefits from a multidisciplinary approach that many design teams struggle to implement) may help your target audience picture themselves being helped.

  • http://twitter.com/stephenanderson Stephen Anderson

    Hi Dave!

    I like the content and direction. And these services are very much needed!

    My comments: 

    1) I’d figure out the 5 word short hand / pitch for this. “Design Mentoring ” or “Get more from Design” etc. What’s the key/essential statement you want people to say to others?

    2) Make the text scannable, a la Forrester reports (2-3 word phrase, bolded, kicking off each bullet point). Not only does this benefit the reader, but I’ve found it’s helped me wordsmith for a more parallel structure. For example, “Mentoring Teams” and “Creating Processes” stand out from the 1st few bullets, but “Integrating Skillsets and Mindsets” is buried deeper in the 3rd bullet.

    Also, in 1st set of bullets: “Help” “Workshops” “Develop” – one of these is not like the others. ;-)

    My 2¢.

    -Stephen

  • http://davemalouf.com/ Dave malouf

    Thank you both Stephen and Bob. Those were very helpful comments. I’m just going to edit the above directly based on comments here and comments I got on Google Plus.

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