“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” - Steve Jobs

Why I create stories as an interaction designer

1. I play act in my mind, in my sketches, in my physical play possibilities where structure doesn’t only map against the frame of narrative, but the framework for how we process experiences.

2. The written words and pictures are crafted artifacts from which to evaluate realism of personas (characters); contexts (setting), and activities (plot) that makes up human experience.

3. Improvisation as a story making tool ferrets out the break downs in a system and begs us to prepare for the creation of contingencies that save the pieces of an experience we cannot control and thus not completely design for.

4. Taking personas created from our research are validated as they are put through narratives through the lens of believability.

5. Create a shared experience that communicates the emotional connection the people embedded in the stories will have with the futures we imagine for them.

6. Uncover the flows that best fit the goals and motivations of multiple types of stakeholders moving through a system in alternative paths over time.

7. Deconstructing the nouns, verbs and modifiers that make up created narratives.

8. Crafting the design principals embedded in these stories that are required to make them come to life.

9. Like personas themselves, stories help create the boundaries for design decisions. “Will this design choice put us on the path for users to bring to life the stories of experiences that will lead to their retelling as a recommendation?”

My workshop at UX Hong Kong will dive deeper into this and more, March 6-8. Let me know if I’ll see you there.

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